New from PrimaDonna

Feel proud of your femininity in beautiful lingerie that fits perfectly

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Experience luxury like never before with an exclusive curation of fine lingerie. Our collection of elegant pieces is crafted with care and meticulous attention to detail, just like our personalized service.

The Store of Lingerie

Bras

Ultimate underpinnings for everyday chic. From t-shirt bras to push up-bras, your new favorite bra is waiting for you!

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The Store of Lingerie

Bottoms

Undies for every day and every occasion. Available in cotton and all-over lace.

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Sleepwear

Cozy, cute, sexy, sweet - We've got you covered!

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Come to Paris With Us

Join us for Lingerie Fashion Week!

Yes, Please
The Bra Shop

Our Best Sellers

Comfort is at the heart of what we do, including our service.

Top-tier fitting professionals
Personalized Experience
Limited Edition Product
Highest Quality Lingerie
Top Quality Service

New from
Marie Jo

Marie Jo continues to impress season after season with stylish and unique lingerie collections

Shop the Look

Get Your Perfect Fit

Enjoy a one on one experience with your personal stylist and top tier fitting professional, as they curate for you an exquisite collection of the latest fashions in the world of lingerie!
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For the Love of Lingerie

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