Retail Store
  • Dottie on SaleDottie on Sale
  • Sorta Sidewalk SaleSorta Sidewalk Sale
  • Pineapple Daisy on SalePineapple Daisy on Sale
  • PrimaDonna Deauville on SalePrimaDonna Deauville on Sale
  • Book Your Private In-Store Fitting!Book Your Private In-Store Fitting!
  • Book a FREE Virtual Fitting!Book a FREE Virtual Fitting!
  • In-Store Shopping GuidelinesIn-Store Shopping Guidelines

Shop New Arrivals

Heart & Sol

We believe every girl deserves fabulous bras that fit her body and her life. Find some fresh new pieces and change your outlook today!

Shop New Arrivals

Get A Perfect Fit

From Our Bra Experts

If you’re in Denver, come hang out with cool girls who happen to be bra-fitting genuises. Or learn our secrets and get a great fit from home!

Meet Our Fitters!

Meet Our Fitters
Cindy Johnson

Cindy Johnson

Hands down the best part of being a fitter is changing women's lives. It sounds cliché but it's true. Every SOL girl I help leaves with a new sense of self. A beautiful bra and matching panty can change your confidence.

Read More
Sandy Heisser

Sandy Heisser

I truly love the stories I hear from customers in the fitting room.  I get to work with women from every background and in every stage of their lives.  I am grateful to be part of so many beautiful lives and stories.

Read More
Britt Ganger

Britt Ganger

My favorite part about my job is seeing the confidence in women's faces when they find a bra that fits. A good bra can literally transform your life and help you find body confidence and so much more!

Read More
Amy Parks

Amy Parks

I love changing women’s lives with a proper fitting bra. Whether you have been fit elsewhere or not, I love to shift the perception of what a bra fitting should be. Giving someone confidence is what it's all about!

Read More
Jen Baughman

Jen Baughman

Have fun and be open to trying new things. You just never know what fun new treasures you may find!

Read More
How to spot a Sol Girl
How to spot a Sol Girl
Let's hear it  for the Girls
What We're Loving

What We’re Loving

We're CRAZY for Pineapple!  The fruit AND this fun new Daisy Bra.  Not to mention the sparkly lavendar straps, ooh la la!

Let’s Go
Sweet Dreams

Sol-utions

Seriously Amazing

You won’t believe what a difference the right bra can make.

Show Me
Founded by Sisters

Founded By Sisters

Meet Cindy Johnson and Jeanie Peterson, the exuberant sisters behind Sol.

Learn More
Book Your Birthday Fitting

We "SOL" Love Celebrating your Birthday!

 
 Visit us during your birthday month and enjoy $20 off your entire purchase and a glass of champagne!
 
Book Your Fitting