The House of Natori was established in 1977 by Josie Natori, who serves as both CEO and Chief Creative Officer. What began as a small lingerie venture crafted on her living room floor has blossomed into a full-fledged lifestyle brand. “Natori is a total concept—a way of life,” says Josie. Leaving behind a successful Wall Street career, where she was Merrill Lynch’s first female Vice President of Investment Banking, Josie built the company from the ground up.
More than four decades later, Natori has become one of the most recognizable names in fashion design. Remaining true to its roots, the company continues to thrive as a family business. Josie’s son, Ken Natori, left his own Wall Street career to join the company in 2007 and now serves as its President.
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